Last Night A DJ Saved My Life: Aron Norman proves why DJ Lina Might be Just What the Doctor Ordered

In case you've been running low, here's a prescription refill for our readers of the latest work from Aron Norman. Pretty powerful stuff so make sure to look at them one at a time, take with water, and avoid operating heavy machinery while viewing.
If you need more images to get your fix, you can click here for the keys to the full candy store.

Aron Norman's Urban Warrior Shoot

Something lurks in the parks and green spaces in New York City.... and that something is extremely, extremely fashionable. Shot entirely at night in Central Park, Aron Norman and his crew risked life and limb battling the brush and nocturnal predators to bring you the following story. Urban Warriors, indeed.

Peter Rosa's new ZOOZOOM Story sure has a great head on its shoulders.

And after you see the Neck and Neck fashion story on ZOOZOOM we think you will definitely agree. No photo finish needed to see who the winner is for this shoot!

And for those fashion novices please make sure to read the story that goes along with the images--you may just get some fun facts to use at your next cocktail party!

Seed Reps Have a Howlin Good Time at the Shootdigital Party

..helping to launch the new location van for shootdigital--the Coyote. Our photographer Aron Norman lent a hand by embracing his alter-ego DJ persona (in the guise of Madonna) to keep the music and the energy coming. There was a collective "awww" from the crowd when he had to finally put away the turntables, but don't worry folks, we'll let you know about his next gig for sure!

As you can see, there was some serious creativity put into the costumes. Shootdigital will be posting the rest of the pictures soon and we'll definitely share that link as soon as we have it...just keep checking in.

Special thanks to Marc Kelly, and Joanna for the contribution of the pics, Randi for keeping us safe from the dark side, Peter Rosa for helping shape the civilized world, Tracey for not believing in global warning and Daniel for continuing to rock and roll.

And, of course a big thanks to the folks at Shootdigital for putting the whole party together!

Randi Mitev and her gang.


Peter Rosa and friends


Aron Norman DJing

Aron Norman DJing, as MADONNA


Randi Mitev and her husband (as Princess Amidala and Captain America, respectively)



Daniel Weiner takes a quiet moment from the party to perfect this cool lean (it is sooo Jordan Catalano, right?)


Some of the characters of the night. Can you recognize who they are?


No animals were harmed in the making of Tracey's hat. The ultimate accessory for a maverick alaskan.



Peter Rosa with Joanna Hoepner, head of retouching at Shootdigital.


Randi Mitev and some troublemakers in the Seed Office.


SPARTA!!!!




Man, Prince was so cool and down-to-earth, you could almost forget what a huge rock-star he is. Here he is posing for a photo opp with Tracey Carl










Daniel Weiner looking like a genuine rock-star (Slash).

Location, Location, Location. Where to be this Halloween.

So, we are so excited about the event that our friends at Shootdigital are putting on to celebrate their new location van and wanted to share it with all our clients and confidantes. Our photographers are itching to try it out and we can't wait for it to be unveiled! We would love to see you there--hopefully you can recognize us-- it is a COSTUME party, afterall!
Please be sure to RSVP.

Mimi K's Story in Own Magazine: PRADA, A Part of DNA

We know that you are all probably still basking in the glow of Peter Rosa's story so hopefully another dose of our artists' work won't jostle you out of that dreamworld of nocturnal high fashion bliss. However, now that the fashion weeks around the world are coming to a close we wanted to gently remind you of some of the major players when it comes to putting together a look--the accessory.
Case in point: Mimi K shot a beautiful piece for Own Magazine that has only just come out on newstands (Issue #6). In case you aren't able to pick it up right away at your local shop, we included it below (although it is even more impressive in person). Indulge to your hearts' contents.



















And for even more of Mimi K's work try her online portfolio.

Peter Rosa's Fashion Story Live on ZooZoom

You can finally stop holding your breath...Peter Rosa's story is now up on ZooZoom!

Full Story: They Only Come Out At Night